The American Club 2021/2022 Annual Report

PAGE 15 THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2021 / 2022

INCREASED COMMUNICATIONS

During the fiscal year, the Club increased its digital communication touchpoints with the goal of boosting Member engagement and interaction. The Club re-introduced its weekly Fitness & Leisure e-newsletter, and launched Club Buzz, an internal monthly e-newsletter that is circulated to all Team Members to increase employee engagement. With sustainability being one of our key pillars, the Club also introduced The Green Paper, an e-newsletter that focuses on green-related topics and the Club’s green initiatives. These are in addition to the existing e-newsletters that Members look forward to reading:

• What’s On • Coate’s Notes • Youth What’s On • The Reader

Club Buzz e-Newsletter

The Green Paper e-Newsletter

Fitness & Leisure e-Newsletter

Apart from introducing new e-newsletters, the team also revamped the content, layout and design of existing ones to make them more engaging and easier to read. This resulted in an increase in open rates across all e-newsletters by at least 80%.