The American Club 2021/2022 Annual Report
PAGE 16 THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2021 / 2022
With social media being a powerful communication tool, the Club took steps in October 2021 to formulate a new social media strategy with the goal of boosting its social media presence by reaching a new and wider audience to increase member engagement. Since then, the Club has managed to increase its followers on Facebook by 8%, Instagram by over 26% and Linkedin by 9%.
TALK2US!
This fiscal year, the Club made a strategic move to rebrand Rant & Rave to Talk2Us!, in a bid to unify the branding of all of its platforms such as TAC2Go!, Bottles2Go! and Essentials2Go!. The other objective was to increase the Club’s feedback touchpoints – which is evident in the hovering Talk2Us! button that is omni- present throughout the Club’s new website.
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