The American Club 2021/2022 Annual Report

PAGE 14 THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2021 / 2022

MARKETING & COMMUNICATIONS

A BRAND-NEW WEBSITE

The Club closed off its 2021/2022 fiscal year with the launch of its brand-new website. The new website launch was timely, as the Club’s old website was in need of an upgrade to better respond to business needs. Designed with our Members, potential members and stakeholders in mind, the new website features a modern design, improved functionality and easy access to key information. To ensure a more user-friendly website experience, the site is faster and organized with an intuitive layout. Streamlined menus, simplified site navigation and enhanced visual imagery makes browsing a breeze. The site is also optimized for mobile devices, giving Members the best user experience possible. The new website also provides an enhanced user experience for our Team Members. The upgraded content management system now allows the Club’s Marketing & Communications end-users to easily manage, optimize and track performance. The Club management, together with the Committees, have worked collaboratively to make the website informative and easy to navigate. Special mention to the Communications Committee for providing guidance on the website redesign process.

PHOTOSHOOT FEATURING MEMBERS

In November 2021, the Club embarked on a four-day photoshoot to showcase its wide range of facilities, amenities and services. This involved featuring real Members enjoying what their Club has to offer. The final outcome of the photographs truly captured the essence of The American Club and is proudly used in the Club’s communication channels such as its website and external advertisements.

Noelle & Eayla Pitrelli and Justin Redick at The Quad Video Game Room

The Rangwani Family at the Bowling Alley

The Pitrelli Family at the Lobby Staircase