The American Club 2023/2024 Annual Report

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GRILLHOUSE

The home of American BBQ, Grillhouse is synonymous with the sensory delight elicited by being in the midst of boisterous backyard parties, smokehouse spice, and all things nice. Popular among families and Junior Members, Grillhouse offers sanctuary from the scorching sun with shaded al fresco seating, and easy access to the refreshing waters of the Club’s pool. But it is for special occasions such as Oktoberfest, Cinco de Mayo, and the 4th of July that Grillhouse truly comes alive with themed BBQ buffets, live performances, and a lively atmosphere laced with mirth and merriment. Private poolside parties were also in high demand, with 32 of such events held during the year.

Cinco de Mayo celebration at Grillhouse

UNION BAR

An inviting watering hole to unwind after a day of work, Union Bar has taken its identity as the quintessential American sports bar to greater heights with a range of initiatives specifically designed with the sports and spirit enthusiast in mind. With live screening events across sports such as Formula 1, NBA, Super Bowl and MLB alongside weekly treats like Whiskey Wednesday, Margarita Thursday, and Sunday Gins, the bar saw increased patronage across FY2024 as compared to the previous year. The availability of limited-edition specialty liquor from all corners of the world was also a draw for Members, and contributed to Union Bar’s increased revenue. Topping off the initiatives launched over the past year, the outlet redesigned its menu to feature familiar American snacks with a local twist, a heartfelt homage to the Club as a home away from home for Americans and Canadians.

Super Bowl LVIII Live Screening at Union Bar Super Bowl LVIII Live Screening at The Galbraith Ballroom

2023 Annual Satisfaction Survey

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2023 / 2024