The American Club 2023/2024 Annual Report

PAGE 20

BANQUET & EVENTS

Dedicated to creating memorable experiences through bespoke events, the Banquet team achieved noteworthy results across a range of initiatives. The Festive Takeaway promotion led with an impressive $245K in revenue, while Mid-autumn Festival mooncake sales generated a healthy revenue of $29K.The team also hosted several highly-successful events over the course of the year, including the beloved annual Premier Wine Tasting, which garnered a total revenue of $91K.

Marquee events such as Viva Las Vegas Show Night and The American Club Wine Fair, the latter of which spanned three days and was held in collaboration with other outlets, received overwhelmingly positive feedback from Members who expressed an appreciation for the exciting, vibrant experiences designed for them.

Cabaret performance at the Viva Las Vegas Show Night event

Members enjoying non-cash casino table games the Viva Las Vegas Show Night event

Mid-autumn Festival mooncake in September 2023

The American Club Wine Fair in May 2024

Members’ satisfaction with Club events in 2023

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2023 / 2024