The American Club 2023/2024 Annual Report

PAGE 17

FOOD & BEVERAGE

FY2024 was a year of innovation, experimentation, and transformation for the Food & Beverage department. New menu items, promotional campaigns, and cutting-edge dining events generated significant buzz around the Club’s culinary offerings; while the hiring of key personnel in roles such as Director of Food & Beverage, Head of Culinary, and Chinese Head Chef signalled a greater focus on aligning the team’s vision for creating exceptional gastronomic experiences. TRADEWINDS Serving up popular local favorites, modern international cuisine, and delectable buffet spreads; Tradewinds offers a casual, all-day dining experience designed to delight families, couples, and everyone in between. To create more of a buzz around its offerings, the outlet supplemented its attractive monthly promotions with an exciting line-up of on-trend dining activities and events. The Great American Buffet Brunch, showcasing a sumptuous spread of culturally-authentic American fare, and held over three months to accommodate high demand, was a resounding hit with Members. The Weekend Salad Buffet was similarly well-received, attracting Members seeking healthy buffet options

Bringing back old favorites

Launch of a new dining event at Tradewinds

In keeping with the aim of staying current, Tradewinds also launched fresh initiatives such as the Culinary Crossover Brunch and Buffet Dinner. Featuring an exchange program of chefs between The American Club Singapore and The American Club Tokyo, the unique event saw Members relishing a selection of contemporary Japanese dishes over the course of a week.

Chef Nobukazu Toyama (third from the left) with the Tradewinds team

A life-size standee of Chef Nobu was displayed outside Tradewinds during the Culinary Crossover program

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2023 / 2024