The American Club 2023/2024 Annual Report

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IMPROVED WEBSITE DISCOVERABILITY Concerted efforts to improve website discoverability in the last fiscal year have paid off significantly. By consistently optimizing the website for search engines, the Club achieved higher rankings in Google’s SERP Local Pack, greatly enhancing online visibility and accessibility for both current and potential Members. Key to this success has been the regular upload of relevant blog articles, each crafted to include keywords pertinent to the audience’s interests and search behaviors. These articles not only provide valuable content to Members but also ensure that the website remains a trusted and authoritative source of information within the community. Beyond blog content, the overall SEO strategy was reinforced by enriching various sections of the website with keyword-rich information. This includes detailed descriptions of Club events, services, and amenities, all designed to align with the terms and phrases that the Club’s target audience is likely to search for. Additional focus has been placed on optimizing meta tags, headers, and image alt texts, ensuring that every element of the website contributes to improved search engine rankings.

EDUCATIONAL CAMPAIGN TO IMPROVE CLUB ETIQUETTE In March 2024, a targeted educational campaign was launched to address an increasing number of complaints regarding less-than-desirable behaviors within the clubhouse. Understanding the importance of maintaining a respectful and pleasant environment for all Members, we introduced Eli the Eagle cut-out standees featuring safety and etiquette messages that were placed in high-traffic areas and near facilities where undesirable behaviors were most frequently reported. Each standee carried clear, concise messages emphasizing safety, respect, and community spirit. These messages were reinforced on weekly publications such as What’s On and Notes from the General Manager. The impact of this campaign has been significant. Members have responded positively to the reminders, and noticeable improvements have been observed in the number of complaints about improper behavior. This initiative not only improved the atmosphere within the clubhouse but also reinforced the Club’s commitment to fostering a welcoming and respectful community for all Members.

Eli standee containing safety and good etiquette messages in the Gym

Eli standee containing safety messages in the Lobby

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2023 / 2024