The American Club 2023/2024 Annual Report

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MARKE T ING & COMMUNICAT IONS

ENHANCING MEMBER OUTREACH & ENGAGEMENT AND BOOSTING BRAND VISIBILITY

In recent years, The American Club has made significant strides in enhancing Member outreach, boosting brand visibility, and fostering a vibrant community atmosphere. Key highlights include remarkable growth in digital platforms and social media engagement, improvements in website discoverability through strategic Search Engine Optimization (SEO) initiatives, targeted educational campaigns promoting Club etiquette, and strategic advertising efforts to reinforce our position as a premier hub for American and Canadian activities in Singapore. These initiatives reflect our dedication to providing a modern, responsive, and inclusive environment that enhances Member satisfaction and strengthens community bonds.

DIGITAL GROWTH AND SOCIAL MEDIA EXPANSION

In FY2024, the Club achieved remarkable digital growth and social media expansion, significantly enhancing online presence and Member engagement. A key highlight was the 204.6% surge in website traffic compared to FY2023. This substantial increase resulted from efforts to create a more dynamic and accessible online platform, providing Members with valuable resources, updates, and an engaging user experience.

The Club’s social media channels also experienced substantial growth, further broadening reach and Staying closely connected with Members through various digital platforms strengthening connection with Members. On Facebook, the follower count grew by 4.5%, while Instagram saw a 24.8% increase in followers. LinkedIn also demonstrated significant growth, with a 21.3% rise in followers. These expansions reflect the strategic focus on leveraging social media to engage with the community, share important Club news, promote events, and foster a sense of belonging among Members. Through these digital and social media initiatives, the Club has not only amplified its brand visibility but also enhanced Member engagement, ensuring that Members stay connected with Club activities and offerings. These efforts are part of ongoing commitment to providing a modern, responsive, and engaging environment for all Members.

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2023 / 2024