The American Club 2022/2023 Annual Report

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SEARCH ENGINE OPTIMIZATION

With a new content strategy in place, the Club’s ongoing SEO efforts yielded impressive results. The Club articles ranked on page one of the Google Search Engine Results Page (SERP). Additionally, the Club achieved a higher ranking in the Google SERP Local Pack, enhancing its online visibility and discoverability among web users.

The American Club ranking as number one on the Google SERP Local Pack

SOCIAL MEDIA HIGHLIGHTS Instagram led the pack as the Club’s fastest growing social platform with 36.1% increase in followers. This is followed by LinkedIn with 8.7% and Facebook by 5.2%. Additionally, the Club experienced a robust overall engagement rate of 20.9% across its three social media channels. An optimized strategy, encompassing content, frequency and format were contributing factors to this success. One example was the collaboration with social media influencers which expanded the Club’s reach to a broader audience.

36.1% 8.7%

5.2%

SOCIAL MEDIA INFLUENCERS MEDIA LUNCH To further flex the Club’s social media muscles, an All-American lunch was hosted for six handpicked influencers with a targeted niche following. The 2nd Floor Executive Chef Ken Lim and Pastry Chef Yeni Sukowani designed a special menu which included a dessert buffet table featuring classic American desserts such as American Strawberry Shortcake, Oreo Peanut Butter Tart, and Lemon Meringue Tart. Each social media influencer posted their Club and dining experience on their respective social media platforms, expanding the Club’s digital reach. This campaign generated over $10,000 worth of digital advertising value.

Social Media Influencers at The 2nd Floor

Pulled Pork Slider with Avocado and Pickled Onion

Berries Trifle Shooter

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2022 / 2023