The American Club 2021/2022 Annual Report

PAGE 18 THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2021 / 2022

FOOD & BEVERAGE

NEW PRODUCTS AND EXPERIENCES

The disruption facing the Food & Beverage (F&B) industry in recent years was a result of fast-changing consumer preferences and behaviors toward food. Consumers were increasingly focused on eating healthier and buying food that is better for the environment. These shifts in consumer behavior prompted the Club’s F&B team to come up with new and innovative ideas to cater to the diverse palates of Club Members. Amongst the numerous innovations that the F&B team concocted in the second half of 2021 was the successful implementation of 240 new menu items across all of the Club’s dining outlets.

Roast Chicken Night Bundle

American-Chinese Takeout Bundle

Fajita Fiesta Bundle

Newmenu item: BBQ River Scampi with Melted Cheese

During Phase 2 Heightened Alert in July 2021, TAC2Go!, the Club’s F&B delivery and takeaway service saw much higher revenues compared to the Circuit Breaker. This was the result of new and innovative meals such as the classic Roast Chicken Night, American- Chinese Takeout and Fajita Fiesta bundles made available on the platform.

Newmenu item: Salmon Gravlax Roll