The American Club 2016/2017 Annual Report

One Stop Shop We continued our efforts to position The Club as a convenient one stop shop for all our Members’ needs. Our new Level 3 facilities were launched in September 2016. With an increased number of meeting rooms, a spacious Commons area, an expanded Library with comfortable seating, and a larger Boardroom, the new space was well-received by Members and we have seen usage grow by 63% versus the old spaces. The Business Center added the Canon Uni-Flow system, allowing Members to remotely access the printer, and the Library introduced Overdrive (an online digital content service), a book club, storytelling for kids, and author events to their calendar to expand their offerings. Level 3 was designed as a multifaceted, flexible use space. Since its launch, we have hosted private events, carpet auctions, and a brand new, regular Entrepreneur Series.

This year, Essentials was downsized to make room for HOME’s temporary relocation as part of the redevelopment. Despite this, the outlet launched a new Infrasys POS and barcode scanning system, which allowed our team to work more efficiently and manage their stocks better. By restocking daily, the team was able to exceed their revenue target by 2% and GOP by over 13%. For added Member convenience, Essentials launched its new Mobile Laundry service in November 2016 and this is gradually building a loyal following. Our youngest Members and their parents can now stay updated on The Club’s kids’ events and classes via the new Youth monthly calendar and dedicated e-blast. Although the Youth Zone was temporarily relocated to the basement, the Youth team continued to keep its offerings fresh and engaging. Funtastic Fridays and Sunday Fundays were launched to keep kids entertained while parents enjoy some well- deserved me time. Several new classes were also added including Muay Thai, Mandarin, and Toddler Stay and Play, though Tai Kwan Do and Music continue to be the pillars of our kids’ recreation program. Together, classes exceeded budget by nearly 28.5%. Our popular sên Spa won Aveda’s Best Education Award this year, beating every other Aveda hair salon in Singapore by achieving 100% training completion for the entire team. A new dedicated monthly e-newsletter was launched, and was very well-received by regular spa users. To date, there are over 1,100 subscribers.

11 2016/17 ANNUAL REPORT