Marketing Excellence Awards 2020 - Celebrating Women in a Time

SOLUTION

To generate excitement for the event, we featured a musical performance by The Pitches - an all-girls choir from the Singapore American School. Not only did the performance add more of a live feel to the event, but the performance also gave us an oppor tunity to share and celebrate the talents of the next generation of women. As the event drew closer, we launched a three-day countdown to the event through email blasts, broadcast channels and social media platforms. In addition to driving a late surge in registrations, it also built up enthusiasm for the event amongst attendees. By the time the event arrived, people were excited and ready to listen and share. Also impor tant to us was our post-event publicity. Once again we used our collective social media platforms and email lists to thank attendees, and to share video highlights of the event. This helped us ‘lock in’ positive memories of the event and build affinity towards our future online events. In addition, it has also been difficult to find outlets for sharing experiences. That alone can be isolating. We hoped that, by providing a space for people to share, we could reduce that sense of isolation and help our community feel that they are not alone. We also wanted to make sure that the event had the feel of a live event, as many times vir tual meetings can feel very disconnected.

We decided to kick off ‘Celebrating Women in a Time of Crisis and Adversity’ with a performance by all-girls choir, The Pitches from the Singapore American School, which added a hear twarming touch to our event. In order to maximize our reach to various audiences, we par tnered with sister organizations, including the American Chamber of Commerce in Singapore, The Canadian Chamber of Commerce in Singapore, American Association of Singapore and Canadian Association of Singapore.

Singapore American School all-girls choir, The Pitches

Excellence in Event Marketing (Virtual) | Celebrating Women in a Time of Crisis & Adversity

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