Marketing Excellence Awards 2020 - Celebrating Women in a Time

SOLUTION Our core insight with ‘Celebrating Women in a Time of Crisis and Adversity’ was the need for a safe space for the community to share compelling stories and to celebrate one another. As a business, it is easy to think only about the difficulties we have faced this year, but 2020 has been challenging and transformative for people all around the world as well. In addition, it has also been difficult to find outlets for sharing experiences.That alone can be isolating.We hoped that, by providing a space for people to share, we could reduce that sense of isolation and help our community feel that they are not alone. In order to maximize our reach to various audiences, we par tnered with sister organizations, including the American Chamber of Commerce in Singapore, The Canadian Chamber of Commerce in Singapore, American Association of Singapore and Canadian Association of Singapore. Through our shared resources, we were able to build a powerful campaign that reached deep into the corners of each of our networks. Together, we utilized our collective social media platforms, broadcast channels, email blasts, websites, and local media outreach to maximize our audience reach.

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Excellence in Event Marketing (Virtual) | Celebrating Women in a Time of Crisis & Adversity

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