Marketing Excellence Awards 2020 - Celebrating Women in a Time

PROBLEM In March 2019, The American Club Singapore organized The Club’s inaugural International Women’s Day Celebration in par tnership with the American Association of Singapore, American Women’s Association and Canadian Association of Singapore. The event was a remarkable success. Our ballroom was filled to capacity and the energy was electric. The success of the event led us to resolve to hold the event again in March 2020. However, with the pandemic situation, we were forced to put our live event on hold. Behind the scenes, we worked together with our par tners to find the right time and the right way to launch another event honoring women. By the summer, COVID-19 had changed life completely for people all over the world. So much of the news coverage of 2020 had been heavy and gloomy, but we knew that there had also been so many stories of personal triumph, and we wanted to provide a powerful platform for these stories to be shared, and for the community to share their experiences in these difficult times too. We felt the need was more urgent than ever to provide this platform for women to connect with each other and suppor t each other. From the success of our 2019 International Women’s Day celebration at The Club, we knew that stories of inspiring women resonate deeply with the audience. Whether they are stories of success or struggles, they are shared stories that ultimately connect us.

Excellence in Event Marketing (Virtual) | Celebrating Women in a Time of Crisis & Adversity

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