Magazine-Sep/Oct 2019

NICHE GROUP PROGRAMS The Club has several niche group programs that recognize Members either for membership tenure or spending loyalty. Members of the VIP, Elite, 10K and 15K niche groups represent some of the most longstanding and active users, and make up about 45% of the membership accounts. In addition to enjoying discounts all year round at almost all our outlets, one of the most prized benefits as a niche group Member is getting to attend our exclusive themed parties. Here’s a peek at what went down at our most recent Niche Group Parties! VIP Gold: Mamma Mia Party (July 15, 2019) Our Members came to dance and jive and have the time of their lives! The Mamma Mia party saw a reawakening of dancing queens (and kings) as Members took to the dance floor to the catchy tunes of ABBA. The photo wall that was reminiscent of the famous arched doorways in Santorini was a hit, and Members received photo print-outs of this fun evening, looking like they were whisked off to sun kissed Greece. The VIP Members that came, gamely dressed to the theme in killer bell bottoms and colorful print, added to the wonderful atmosphere that evening.

MEMBERSHIP

Elite: Art Jam Party (March 10, 2019) Our first ever family-inclusive Elite Party was a fun bonding afternoon for our Elite Members and their families. Everyone donned their aprons, picked up a paintbrush and got creative at our Art Jam party! The ballroom was an explosion of colors – kids got their hands dirty by painting on our huge wall mural, while teens and adults busied themselves with painting terra cotta pots, silkscreen printing and paper making. Dainty cakes, pastries and snacks in a kaleidoscope of colors filled the tables while Members also turned up in colorful outfits!

10K/15K: Christmas Party (December 20, 2018) We went back in time with a festive Colors of the 90s Christmas Party to celebrate the season of giving. Cocktail tables with soft neon lights adorned our newly opened Ballroom, and Members picked up glow stick accessories at the door to match the theme. Members tucked into our delicious Club-made signature turkey and sweet treats baked fresh by our team of pastry chefs as they mixed and mingled. The live band provided good music to amp up the infectious festive cheer – what a fun twist to our usual festive parties!

Sounds fun? Email membership@amclub.org.sg or visit our website to find out more!

19 | TAC