Magazine Nov-Dec 2018

New Logo Launch Thank you to all who joined in our new logo launch activities over the weekend of September 28-30!

NEWS

We have updated our logo to reflect The Club's renewal and transformation as it undergoes redevelopment. The refreshed logo retains attributes from our previous logos. • The eagle remains a focal point to stay true to our core American identity • Its left-turned head and downward-curving wings denote goodwill and harmony • Its stylized motif embodies strength, confidence and dignity • The shield on the eagle’s chest bears the TAC monogram – a reference used by our Members and staff to represent The Club externally – making it an ownable mark that is unique to our club • The logo’s design embodies the 4 attributes of our brand persona, which were identified by our Branding Committee as: Bold, Inclusive, Vibrant and Positive • Our brand mark is now simplified so that it can be reproduced more easily and consistently on Club collateral and merchandise – a key way in which we spread brand awareness

5 | TAC