The American Club Magazine Feb - Mar - Apr | 2020

NICHE GROUP

NICHE GROUP MEMBERSHIPS The American Club Niche Group program rewards Members either for membership tenure or spending loyalty. This program has grown from strength to strength and Niche Group Members now make up close to 50% of The Club’s total membership. Each Niche Group program brings its own recognition and rewards, and these range from annual gifts (upon qualification) to special par ties, early registration for key Club events, discounts and promotions, or special discounts off bir thday and anniversary celebrations at The Club.

QUALIFYING CRITERIA VIP Membership tenure >= 25 years

10K Spending* from $10,000 to $14,999 15K Spending* from $15,000 to $19,999 Elite Spending* >= $20,000 or VIP Members with spending >= $10,000

*Based on cumulative calendar year spending, excluding monthly dues and reciprocal club spending.Your year-to-date spending is printed at the bottom of your monthly statement of account.

Members that achieved qualifying spending in 2019 will enjoy the benefits of the program throughout calendar year 2020, while all existing Niche Group Members will be automatically re-qualified and continue on the program until December 31, 2020. With all Club outlets resuming regular operations after the completion of Redevelopment, the qualifying criteria for the Niche programs will resume from January 1, 2020. Spending in calendar year 2020 will count towards the qualifying threshold for the 10K, 15K and Elite programs in 2021.We deeply appreciate the amazing suppor t of all Niche Group Members and thank you for your active par ticipation in Club life. We’re pleased to share that monthly privileges for 15K Members have been enhanced from January 1, 2020. Email membership@amclub.org.sg or visit our website www.amclub.org.sg/membership/niche-group-memberships to find out more about Niche Group Membership Benefits.

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21 THE AMERICAN CLUB SINGAPORE