The American Club 2021/2022 Annual Report

PAGE 21 THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2021 / 2022

GUEST CHEF SEAN YONTZ

As Safe Management Measures were significantly relaxed in May 2022, the Club welcomed Guest Chef Sean Yontz for a series of three dining events held at Grillhouse and The 2nd Floor to celebrate Cinco de Mayo.

A two-piece Mariachi band playing at The 2nd Floor’s Cindo de Mayo dinner

Guest Chef Sean Yontz preparing for the Cinco de Mayo dinner at The 2nd Floor

MUSIC, GAMES AND DRINKS

Live music and live screenings were re-introduced at Union Bar. To drive sales, the team organized a monthly promotion on premium vintage whiskies. This promotion brought in an additional revenue of $26,900. The team also launched a Whisky Wednesday promotion, selling a rotating list of premium pours at $12 for singles and $20 for doubles. This brought about an incremental revenue of $20,200.

Whisky Wednesday Promotion