The American Club 2023/2024 Annual Report

PAGE 12

EXCLUSIVE LIMITED RELEASE OF ASSOCIATE MEMBERSHIP A membership at The American Club is highly coveted for many reasons. Culture and values, modern amenities, location, signature hospitality and brand reputation are just some of the things that attract many potential members to our community. In October 2023, 20 slots of Non-Transferrable Associate were made available, a membership category that has been closed since 2005. This membership type is a lifetime membership for non-US and non-Canadian citizens. For this campaign, the main target group was the friends and family of active Club Members. Within a week of its release, all 20 slots were sold and a waitlist followed. An additional 6 slots were sold as approved by the General Committee bringing the total. Non-transferable Associate membership sold to 26. This campaign generated $1.6M in additional membership revenue.

A Club for the whole family

Click here to inquire about Membership

Keeping The American Club membership legacy within the family

NEW MEMBER ENROLLMENT PROCESS

Under the Club’s objective of constant improvement, a new Member vetting process came into effect in February 2024. The more stringent application process is meant to attract upstanding potential members who can contribute positively to The American Club community and to protect the Club from potential harm to its reputation. Among the new requirements is that potential members will need to submit two endorsement forms by existing The American Club Members. Furthermore, they will need to wait until the Membership and General Committees have elected them to become full-fledged Members before having Club access.

New Member vetting process

View the full list of requirements for potential new member

THE AMERICAN CLUB SINGAPORE ANNUAL REPORT 2023 / 2024

Made with FlippingBook Online newsletter creator