The American Club 2020/2021 Annual Report
25 PAGE
TOTAL INCOME (OPERATING FUND)
100%
3% 7%
7% 3%
10%
90%
4%
5%
9%
9%
80%
10%
11%
6%
7%
70%
Club Services
60%
34%
Fitness & Leisure
50%
35%
37%
Food & Beverage
40%
Jackpot Room
30%
Membership
20%
31%
29%
27%
Youth & Bowling
10%
Other Income
0%
FY2021
FY2020
FY2019
Membership
FY2015
FY2016
FY2017
FY2018
FY2019
FY2020
FY2021
364 4,983 0
455 7,710 156
Number of new Membership Entrance Fee ($’000) Redevelopment Payments ($’000)
309 4,230 1,422
337 3,225 12,005
422 4,132 29,917
259 2,855 17,509
365 4,618 1,994
As at end
FY2015
FY2016
FY2017
FY2018
FY2019
FY2020
FY2021
101, 1 1 3 3,569
28,416 3,398
Total Reserves ($’000) No. of Closing Memberships
100,513 3,440
85,626 3,314
54,826 3,325
29,385 3,276
22,753 3,316
Upon the completion of the redevelopment and the opening of full Club facilities, the Club received strong interest from the potential members, attracting a total of 455 new members in FY2021. This total is 90 more than the 365 new Members who joined in FY2020 and 91 more than those who joined in FY2015, pre-redevelopment. This significantly higher number of new Members helped to generate entrance fees of $5.24 million in FY2021, an increase of 13% over FY2020 entrance fees of $4.62 million. The Associate Family Transfer promotion launched in March 2021 successfully converted 38 Members with entrance fees of $2.47 million, bringing total entrance fees of $7.71 million in FY2021.
THE AMERICAN CLUB SINGAPORE
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