The American Club 2017/2018 Annual Report
DRIVING MEMBER ENGAGEMENT Ramping up the connection with and between our Members to maintain a relatively high level of engagement was the driving force behind the creation of several new events in the past year. On top of our popular mainstay events like the Superbowl, Christmas Tree Lighting, Chinese New Year celebrations and wine tasting dinners, the last fiscal year saw a slew of differentiated and cross-collaborative programs designed to meet the evolving and emerging preferences of our Members: • Dive-in movie screenings • Live event screenings (e.g. the Royal Wedding) • Wheel of Fitness—spin and win at the gym • Whites & Woodies tennis social • Youth boot camp • Sunrise yoga • Scuba diving at the SEA Aquarium • Chartered fishing • Rock climbing • Aqua Stand-Up fitness classes • Latte Art workshop • Financial Technology and Blockchain edutainment series • Talks on trending and expat-relevant topics, in partnership with the American Association of Singapore
Special events were also introduced to our niche group calendar, a long-standing loyalty program to thank and acknowledge our Club’s most active users:
• Exclusive preview of Vacheron-Constantin at ION, in collaboration with World Sport Group • Free yoga week
To further augment and diversify our offerings, more exclusive activities are currently in the pipeline, some of which include:
• FitGen DNA testing • Photography workshop in Japan • Paintball & Archery
11 2017/18 ANNUAL REPORT
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