Magazine Sep/Oct 2018

New outlets coming your way… A slew of revamped outlets are set to open at The Club from end 2018, and we’re pleased to unveil new and refreshed brand identities for these spaces. Read on to find out more about the inspiration behind each rebrand. TheGalbraithBallroom | Identity | Black

Celebrating a milestone occasion or throwing a commemorative get- together? We’d love to host your next special event! The Galbraith Ballroom , our new multi-function banquet space, is where we help our Members create memorable experiences for life’s special moments. From low-key, intimate gatherings with loved ones to full-out corporate galas, we’ll have you covered with great food and personalized service for any occasion, all year round. COPYRIGHT©DIA BRANDS

Named in honor of Francis Joseph Galbraith, the first US Ambassador to Singapore in 1966, The Galbraith Ballroom brings to life the rich shared history between Singapore and the USA; drawing a connection to America’s early contributions towards the development of Singapore. A career Foreign Service Officer and Southeast Asian specialist, Galbraith was a key participant in cementing strong American ties with Singapore in the latter’s formative years of independence, aiding the growth of flourishing US-Singapore relations we enjoy today. The Galbraith Ballroom logo is a specially crafted mark reflecting the style and sophistication of the ballroom. You can expect to see this new logo, along with uniforms, collateral and other brand applications with the launch of our new space later this year. Stay tuned to the next issue for more details on our new banquet space. 

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THE AMERICAN CLUB SEP / OCT 2018