Magazine Sep/Oct 2017

MEMBERSHIP

The American Club Niche Group Program was started 15 years ago and comprises the VIP, 10K, 15K and Elite categories, that recognize Members either for membership tenure or spending loyalty. These programs have grown from strength to strength and niche Members now make up 47% of total membership. The niche group program is our way of showing how much we value and appreciate your membership at The Club. It is a great way to enhance your Club experience and get the most out of your membership. Each niche group brings its own recognition and rewards and these range from annual gifts to special parties, early registration for key Club events, discounts and promotions at Club outlets, as well as ad hoc Club treats like invitations to tour US Navy ships on stopover in Singapore or special discounts off birthday and anniversary celebrations at The Club. NICHE GROUP Program

LOYALTY TIER

QUALIFYING CRITERIA

VIP 10K 15K Elite

Membership tenure >= 25 years Spending* from $10,000 to $14,999 Spending* from $15,000 to $19,999 Spending* >= $20,000 or VIP Members with spending >= $10,000

*Based on cumulative calendar year spending, excluding monthly dues and reciprocal club spending. Your year-to-date spending is printed at the bottom of your monthly statement of account.

19 THE AMERICAN CLUB SEP / OCT 2017