Magazine Aug-Oct 2020

MEMBERSHIP

NICHE GROUP PROGRAMS The American Club niche group program was star ted in the early 2000s and today comprises of the VIP Gold, 10K, 15K and Elite (20K) programs. The programs recognize Members either for membership tenure or spending loyalty. These programs have grown from strength to strength. Today, VIP Gold, 10K, 15K and Elite (20K) Members make up 48% of total membership, compared to just 38% 5 years ago. Each niche group brings its own recognition and rewards and these range from annual gifts, to special par ties, early registration for Club events, discounts and promotions at many Club outlets, as well as special discounts for bir thday and anniversary celebrations at The Club. The niche group program is our way of showing how much we value and appreciate your membership in this Club community. It is a great way to enhance your Club experience and get the most out of your membership. IMPORTANT ANNOUNCEMENT NICHE GROUP QUALIFICATION 2020 Thanks to all niche group Members for your wonderful suppor t during the current pandemic. It was unprecedented that The Club had to close on April 7 during the Government imposed Circuit Breaker and was only permitted to re-open on June 19 under Phase 2 of the government’s safe re-opening plan. To show our appreciation for your suppor t, we are pleased to inform you that a Multiplier factor of 1.25 will be applied to calendar year 2020 spending when determining this year’s qualifying spend. This means that if your year-to-date spend as at August 31 is $6,000, it will be reflected as $7,500 of qualifying spend on your August statement of account. Ever y $1 spent in calendar year 2020 will count as $1.25 of qualifying spend. The qualifying threshold for the 10K, 15K and Elite (20K) programs remain unchanged. Spending in calendar year 2020 will help you (re)qualify for the 10K, 15K and Elite programs in 2021. The cut-off date for qualifying is December 31, 2020. QUALIFYING SPEND IDEAS •Celebrate Mid-autumn Festival with us - Gift your family, friends, clients our signature moon cakes •Plan your year-end holiday meals with our sumptuous FestiveTakeaway Guide – it’s also a great time to gift your family and friends our famous Club Turkeys and Hams •Enjoy big savings on our fortnightly Flash Wine Sales! Check out The Gourmet Pantry for exclusive offers

•Purchase a sên spa package for pampering treats from head to toe •Buff up and keep fit by signing up for Personal Training packages •Purchase Club vouchers as gifts for your registered family members or member friends

5 THE AMERICAN CLUB SINGAPORE

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