Annual Report 2020-2021

21 PAGE

Our Youth team began adding new ad-hoc workshops to their line-up which proved successful with Members. A total of 296 kids participated, which contributed to 3% of the Youth’s total revenue. This year, Youth took a different direction and shifted their focus from listening to parents’ comments to kid’s suggestions. Through this we launched off- site partner camps, where we saw a total of 130 registrations, of which 19% are guests of Members, and this speaks for 40% of the total camp revenue. We also introduced three new on-site classes, Chess, Kids Gymnastics and Hip Hop, and an off-site Equilibrium MMA class.

THE AMERICAN CLUB SINGAPORE