Annual Report 2019-2020

THE AMERICAN CLUB ANNUAL REPORT 2019/2020

12 PAGE

INNOVATION & MEMBER ENGAGEMENT

Virtual Programming Keeps Members Engaged Despite two months of closure during the circuit breaker, The Club was able to keep Members engaged through our robust portfolio of virtual programming, branded under the newly formed ‘At Home with The American Club’. Departments involved included Club Services, Youth & Family, Food & Beverage, Fitness & Leisure and Member Engagement. Reservations were supported by the Front Office team, who were working remotely from home. For the adults, activities included Get Fit with Coach Greg Fasala, Tennis Drills with Coach Tomas Biernacki, Group Fitness Virtual Classes, Happy Hour Trivia with Dan & Randy, Weekly Virtual Wine Tasting, Weekly Virtual Cooking Classes with our In-house Chefs, as well as Guest Chefs, and more. Some programs, such as the Exercise at Home with Robert Hoffman series, and Making Cocktails with Monzie series, were pre-recorded and uploaded on The Club’s YouTube channel for Members to access. For the Junior Members and younger children, The Club quickly rolled out Junior Member Trivia Night, Taekwondo with Master Patrick, Junior Bingo, Craft-making Workshops, Arts and Crafts, Teeny Tiny Tots, Virtual Kids Storytelling, and more.

Thanks to an organized and unified team effort, ‘At Home with The American Club’ was launched within six days of the circuit breaker. The staff team worked together to set up our virtual platform, organizing shoots, and getting props on time to staff delivering their programs from home, before the circuit breaker kicked in. Several virtual events under ‘The Speakers Series’ were also held from April 2020 and continue to gain momentum today. In March 2020, in partnership with REACH (Reaching Everyone for Active Citizenry @ Home), a national feedback and engagement unit of the Ministry of Communications and Information, ‘In Conversation with Senior Minister of State for Communications & Information (MCI) and for Transport, Dr. Janil Puthucheary’, was organized virtually, and moderated by Club President Richard Hartung. We also had the pleasure of hosting Dr. William Wan, General Secretary of the Singapore Kindness Movement, Margie Warrell, best- selling author and global leadership expert, PN Balji, former editor of Today and The New Paper, Ken Tong, President of Singapore Optometric Association, and Steve Okun, commentator on U.S. politics and current events, on our virtual programs.

The Speakers Series: ‘Stop Playing Safe’ with Margie Warrell

Webinar: Richard Hartung in conversation with Senior Minister of State for Communications & Information and for Transport, Dr. Janil Puthucheary