Annual Report 2018/19

HIGH TECH AND HIGHLY FUNCTIONAL

While updates to outlets and facilities are easy to spot, redevelopment has created a deeper focus across the board, investigating and investing in new technology to move operations forward. The Club has focused on processes that improve efficiency, productivity and member experience, as well as green practices for environmental sustainability.

Highlights

Operational Enhancements Along with efficiencies that benefit Member experience, The Club has also implemented systems to improve behind the scenes and data- gathering operations. An analytical system for counting foot traffic has been deployed at the Business Center, Library, and the Level 1 and Basement carparks. This system provides exact data to map usage trends, allowing for better management when spaces reach full capacity, and providing information for future event planning. Another data set is used to track products and services at retail outlets, providing insight into Member preferences in each area, and allowing for targeted marketing of popular items. Technology A major outcome of redevelopment has been improved efficiency for both Members and staff across all outlets through updated technology. For example, the new automated system in Thinkspace allows Members to tap their Membership cards to enter meeting rooms and phone booths. This provides Members with instant access, allows for automated billing charges and relieves staff of the need to keep track of keys. Guest check-in kiosks at the Lobby and Scotts entrance eliminate manual sign- in, improving the process for both Members and staff, and providing the Front Desk with information to locate Members in case of emergency. A hand-held tablet system for taking orders in Tradewinds and Grillhouse streamlines the process on both ends. Internally, an RFID system for staff laundry has been introduced.

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The American Club 2018/19 ANNUAL REPORT